Hey Sellers... It Pays to Work with a REALTOR®!


Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions regularly exceed $100,000. If you had a $100,000 tax problem, would you handle it without the assistance of a CPA? If you were involved in $100,000 lawsuit, would you go to court without an attorney? The same rule applies to your real estate transaction.

A REALTOR® will help you navigate the complex legal and financial world of real estate. A REALTOR® will represent your best interests and help you negotiate a winning deal. From the day you enter the market until the date of closing, a REALTOR® is on your side! A REALTOR® will do all of this while adhering to the superior standards set forth in the REALTOR® Code of Ethics (pdf).

Still not convinced? Here are just a few more reasons why IT PAYS TO WORK WITH A REALTOR®:

  • Your REALTOR® can provide up-to-date information about what is happening within the local marketplace, as well as the price, financing, terms, and condition of competing properties.
  • Your REALTOR® can market your property to other real estate agents and the buying/selling public and serve as your marketing coordinator, disbursing information about your property through the Multiple Listing Service, other cooperative marketing networks, open houses, etc.
  • Your REALTOR® can know how, when, and where to advertise your property. Studies by the National Association of REALTORS® show that 82 percent of real estate sales are the result of agent contacts through previous clients, referrals, friends, family, and other personal contacts.
  • When your property is marketed with the help of a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® can prescreen and accompany qualified prospects through your property.
  • Your REALTOR® can recommend repairs or cosmetic work that will significantly enhance the salability of your property.
  • Your REALTOR® can help you objectively evaluate every buyer's proposal without compromising your marketing position.
  • Your REALTOR® can help you write a legally binding, win-win agreement.
  • Your REALTOR® can help you close the sale of your home and deal with unexpected issues or questions that may arise (repairs, title work, etc.).
Apples & Oranges

Not all real estate agents are the same:

Only real estate licensees who are members of the National Association of REALTORS® may use the term REALTOR®. REALTORS® proudly display the ® logo on their business cards and other marketing materials.

WHY IS THIS SO IMPORTANT? REALTORS® are commited to treating all parties to a transaction honestly. REALTORS® subscribe to a strict Code of Ethics (pdf). The Code of Ethics establishes obligations that, in many cases, are higher than those mandated by state license law.