GRAR Staff Roster

Executive & Administrative Staff

NAME Position & Responsibilities Contact Info
Julie Rietberg

Chief Executive Officer (CEO)

Aligns the company, internally and externally, with the organization’s business plan; management and oversight of the financial, MLS, and administrative operations; compiles and monitors industry trends and statistics; and coordinates the organization’s advocacy efforts.

Staff Liaison to: GRAR & MLS Boards of Directors, Finance Committee, Government Affairs Committee, Legal Action Committee, Marketing Focus Group, Professional Standards Committee.

E-Mail Julie
(616) 940-8200
Pam VanLuven

Sr. Vice President

Management and oversight of the day-to-day operations and governing documents; personnel management in areas of customer service and MLS integrity; ombudsman for matters of professionalism and industry standards; facilitation of the Greater Regional Alliance of REALTORS® Leadership Academy (GRARLA), and creation/distribution of the weekly mailings and safety alerts.

Staff Liaison to: Candidate Review & Development Committee, Grievance Committee, West Michigan Regional Forms Committee, MLS Policy Committee, and the Safety Task Force.

E-Mail Pam
(616) 940-8226
Kelley Lash

Director of Finance

Responsible for managing day-to-day activities related to financial operations, accounting, human resources, and shareholder records.

Staff Liaison to: Finance Committee

E-Mail Kelley
(616) 940-8212
Sue Jenkins

Executive Assistant & Professional Standards Specialist

Administrative support to the CEO, Sr. Vice President, and GRAR and MLS Boards of Directors. Also responsible for Professional Standards administration.

Staff Liaison to:   Professional Standards Committee

E-Mail Sue
(616) 940-8214
Brittany Smith

Director of Multi-Media

Responsible for GRAR print, web, and social media communications. and promoting the REALTOR brand. Maintains a social media strategy; designs and develops multimedia presentations and publications.

E-Mail Brittany
(616) 940-8236
Macy Durry

Director of Events & Education

Responsible for professional programming and events (educational and otherwise) within GRAR’s operations; plans, schedules, coordinates and markets events; highlights member volunteerism and promotes community involvement.

Staff Liaison to: REBar Task Force, Young Professionals Network, Community Involvement & Crisis Fund Task Force, and the International Committee.

E-Mail Macy
(616) 940-8208
Anna Palma

Financial Services Specialist

Responsible for daily financial receipts, MLS accounts receivable (including monthly charges and invoices), annual and prorated membership dues.

E-Mail Anna
(616) 940-8209
Dana Tosh

Member Database Specialist

Responsible for maintenance of membership database including new member applications and orientation, transfers, terminations, address changes, etc.

E-Mail Dana
(616) 940-8218
McKenzie Joy

REALTOR® Products Specialist

Oversees REALTOR® Store operations and products; provides Sentrilock support (electronic lockboxes, keys, and accessories); administers room rentals; meetings coordinator; room layout/set-up.

Email REALTOR Store
(616) 940-8225

Information Services and MLS Staff

NAME Position & Responsibilities Contact Info
Rick Baumann

Director of Information Services

Provides strategic and tactical oversight of the organization’s and membership’s technology needs; oversight of internal technical operations, member support and training.

E-Mail Rick
(616) 940-8204
Kristy Lubbers

Technical Services Specialist

Helpdesk support for MLS, member hardware and software; oversight of MLS administration, MLS and zipforms training.

E-Mail Kristy
(616) 940-8203
Larry Amond

Director of Application Development

Systems support, programming applications for systems and website functionality.

E-Mail Larry
(616) 940-8283
Brian Miller

Applications Programmer

Database programmer for member records, internal MLS administrative programs, financials, and other internal/external needs.

E-Mail Brian
(616) 940-8204
Krissie Entsminger
MLS Specialist

MLS administration – oversight of new listings.

E-Mail Krissie
(616) 940-8223
Jen Sochanek

MLS & Customer Service Specialist

Customer service, phone reception and MLS administration – oversight of pending/closed sales and changes to listings.

E-Mail Jen
(616) 940-8200