GRAR Staff Roster
Executive & Administrative Staff
NAME | Position & Responsibilities | Contact Info |
---|---|---|
Julie Rietberg![]() ![]() |
Chief Executive Officer (CEO)
Aligns the company, internally and externally, with the organization’s business plan; management and oversight of the financial, MLS, and administrative operations; compiles and monitors industry trends and statistics; and coordinates the organization’s advocacy efforts. Staff Liaison to:GRAR & MLS Boards of Directors, Finance Committee, Government Affairs Committee, Education & Professionalism Task Force, Legal Action Committee, Marketing & Branding Task Force, Professional Standards Committee, and Chapter Advisory Groups. |
e-mail Julie (616) 940-8200 |
Pam VanLuven
|
Sr. Vice President
Management and oversight of the day-to-day operations and governing documents; personnel management in areas of customer service and MLS integrity; ombudsman for matters of professionalism and industry standards; and facilitation of the Greater Regional Alliance of REALTORS® Leadership Academy (GRARLA). Administer GRAR’s Member Safety Program and draft/distribute safety alerts. Staff Liaison to: Candidate Review & Development Committee, Grievance Committee, West Michigan Regional Forms Committee, MLS Policy Committee, Chapter Advisory Groups, and the Safety Task Force. |
e-mail Pam (616) 940-8226 |
Kelley Lash
|
Director of Finance
Responsible for managing day-to-day activities related to financial operations, accounting, human resources, and shareholder records. Staff Liaison to: Finance Committee |
e-mail Kelley (616) 940-8212 |
Sue Jenkins
|
Executive Assistant & Professional Standards Specialist
Administrative support to the CEO, Sr. Vice President, and GRAR and MLS Boards of Directors. Also responsible for Professional Standards administration. Staff Liaison to: Professional Standards Committee |
e-mail Sue (616) 940-8214 |
Brittany Smith
|
Director of Multi-Media & Education
Responsible for GRAR print, web, and social media communications and promoting the REALTOR brand. Maintains a social media strategy; designs and develops multimedia presentations and publications. Creation/distribution of the weekly mailings. Oversees educational programming. Staff Liaison to: International Committee, Marketing & Branding Task Force, and the Education & Professionalism Task Force. |
e-mail Brittany (616) 940-8236 |
Krissie Entsminger
|
Director of Events & Community Outreach
Responsible for organization and implementation of events within GRAR’s operations; plans, schedules, coordinates and markets events; highlights member volunteerism and promotes community involvement; administers the Schoolhouse Program and the REALTORS® Property Crisis Fund; schedules and leads the Forewarn training sessions. Staff Liaison to: REBar Task Force, YPN Advisory Council, Hackathon Task Force, Community Involvement Task Force, and the Crisis Fund Task Force. |
e-mail Krissie (616) 940-8208 |
Anna Palma
|
Financial Services Specialist
Responsible for daily financial receipts, MLS accounts receivable (including monthly charges and invoices), annual and prorated membership dues. |
e-mail Anna (616) 940-8209 |
Dana Tosh
|
Member Database Specialist
Responsible for maintenance of membership database, including, but not limited to, new member applications and orientation, new brokerages, firm transfers, membership terminations, postal and email address changes, requests for good-standing letters, etc. |
e-mail Dana (616) 940-8218 |
McKenzie Joy
|
REALTOR® Products Specialist
Oversees REALTOR® Store operations and products; provides Sentrilock support (electronic lockboxes, keys, and accessories); administers room rentals; meetings coordinator; room layout/set-up. |
e-mail REALTOR Store (616) 940-8225 |
Information Services and MLS Staff
NAME | Position & Responsibilities | Contact Info |
---|---|---|
Rick Baumann
|
Director of Information Services
Provides strategic and tactical oversight of the organization’s and membership’s technology needs; oversight of internal technical operations; member support and training; Tech Doctor (virus protection, identification, clean-up). |
e-mail Rick (616) 940-8204 |
Kristy Lubbers
|
Technical Services Specialist
Helpdesk support for MLS (policies, Flex, ShowingTime, RPR, DotLoop, Zipforms); member hardware and software; oversight of MLS administration; MLS training. |
e-mail Kristy (616) 940-8203 |
Larry Amond
|
Director of Application Development
Systems support, programming applications for systems and website functionality. |
e-mail Larry (616) 940-8283 |
Brian Miller
|
Applications Programmer
Database programmer for member records, internal MLS administrative programs, financials, and other internal/external needs. |
e-mail Brian (616) 940-8204 |
Krissie Entsminger![]() ![]() ![]() |
MLS Specialist
MLS administration – oversight of new listings. |
e-mail Krissie (616) 940-8223 |
Jen Sochanek
|
MLS & Customer Service Specialist
Customer service, phone reception and MLS administration – oversight of pending/closed sales and changes to listings. |
e-mail Jen (616) 940-8200 |